QM Launches Limited Edition of ‘Tamim al majd’ Culture Pass

Saturday, July 15, 2017

The Peninsula -- Qatar Museums (QM) is offering a limited edition Culture Pass portraying the iconic ‘Tamim al majd’ image to members of the community interested in signing up to its popular cultural engagement program. The program was also recently restructured to include four new membership packages, designed to offer members a variety of discounts and various access to QM institutions. 


The extremely limited run of 500 specially-designed ‘Tamim al majd’ branded Culture Passes will be available at QM gift shop at the Museum of Islamic Art and the Doha Fire Station from Sunday, July 16, 2017 until supplies last.


‘Tamim al majd’ was first created by contemporary Qatari artist Ahmed Bin Majed Al Maadheed, who recently hosted a pop-up exhibition of his artworks at the Doha Fire Station. The portrait, widely recognized by its title ‘Tamim al majd’, which translates to ‘Tamim the glorious’, recently went viral on social media and has been seen on cars and buildings in support of the Emir HH Sheikh Tamim bin Hamad bin Khalifa Al-Thani.


Khalid Al-Ibrahim, Chief Strategic Planning Office at QM, said: “We are extremely proud of Ahmed Bin Majed Al Maadheed, a young contemporary Qatari artist who created this image that has spread so quickly across our country. With only 500 of these unique limited edition cards available, we urge the community to get hold of one and enjoy the array of arts and cultural events and activities that Qatar has to offer.”


The Culture Pass program offers almost 16,000 members unique access to diverse cultural activities across Qatar.


Sheikha Nouf Mubarak Saif Al-Thani, Head of Partnerships at QM, said: “The release of the Tamim Al Majd Culture Pass limited edition cards is another expression of unity and support we have seen among all members of the Qatari community, which also allows our members to take advantage of the wide array of cultural offerings available at QM at this same time. We have also recently restructured our culture pass offerings by developing new tiers that are designed to reach specific audience groups, from families to the academic community.”

Members receive a vast range of benefits from QM and its partners, including access to workshops that develop creative skills and explore exhibition-related themes; dedicated newsletters with all the latest activities taking place in Qatar and abroad in the arts and culture scene; invitations to attend exclusive exhibition openings; private tours of galleries and discounts of up to 15 - 25% at QM cafes, gift shops and selected sites; access to members-only lounges and QM’s world-class call center from 8:00 am to 8:00 pm daily for any inquiries. As well as access to myriad of benefits from its ever-growing list of local and international partners.


The Culture Pass Programme has recently been restructured to include four tiers, three of which are paid for and one of which remains free to the public. The new tiers include: 'Culture Pass’, ‘Culture Pass Plus and Culture Pass Plus Family’, ‘Culture Pass Academic’, and ‘Culture Pass Creative’. The addition of the new tiers allows everyone to enjoy QM and its offerings in a way that best meets their needs and interests, offering different access and discounts that are designed to suit specific audience groups from families to the academic community.


The Culture Pass Plus allows families of four to attend exhibition VIP openings, get access to the members lounge, organize private gallery tours and attend the unique night at the museum series.


The new tiers are an extension of QM's efforts to offer valuable and relevant experiences to all members of the community. Those that are already members can also upgrade their package to any of the new tiers.


The price and benefits breakdown of the different tiers include:

  • Culture pass: Free

  • Culture pass plus: QR 400 for a yearly membership

  • Culture Pass for a family of four: QR 1,400 for a yearly membership

  • Culture pass academic: QR 200 for a yearly membership with valid student or teacher ID

  • Culture pass creative: QR 400 for yearly membership and QR 300 with valid student ID


For more information about the Cultural Pass Program and how to become a member, visit http://www.qm.org.qa/en/culturepass