Rolls-Royce Announces New Chapter of Black Badge

Wednesday, July 5, 2017

Gulf Times -- Rolls-Royce has announced the next chapter in the Black Badge family with the global debut of the Dawn Black Badge at the 2017 Goodwood Festival of Speed.


At the Geneva Motor Show in March 2016, Rolls-Royce presented a “truly transformative moment on the luxury landscape – the introduction of a permanent bespoke family of motor cars called Black Badge, designed in response to the differing lifestyle requirements of a younger, more dynamic patron of luxury”, according to a statement from Rolls-Royce Motor Cars.


“Since its introduction, Black Badge has done much to attract a new generation of Rolls-Royce customers to the marque. As a result of overwhelmingly positive customer demand for Ghost Black Badge and Wraith Black Badge, the time is now right to add a new chapter to the Black Badge story,” the statement notes.


The Goodwood Festival of Speed celebrates machines “so beyond measurable limitations that they have changed the landscape in which they operate – an entirely fitting stage on which the third chapter in this truly transformative story can unfurl – the global debut of Dawn Black Badge, the most uncompromising expression of open-top luxury in the world”.


Since it was launched in 2016, Black Badge has become the most commanding presence on the super-luxury landscape.

Its authentic bespoke engineering and design approach has answered the demands of those customers who have said “Build us a Rolls-Royce like no other”.


Dawn Black Badge is now available to commission.


Black Badge is Rolls-Royce’s response to a small and select group of clients who have asked the marque for motor cars with specific, focused characteristics that reflect their different take on life, success and the luxury they consume.


The Dawn Black Badge at the Festival of Speed was presented in a deeply intense shade of black.


Multiple layers of paint and lacquer have been fastidiously applied and hand-polished in a process that amounts to the most exhaustive painting and polishing process ever used for a solid paint color.


The roof, which opens in a ‘Silent Ballet’ to allow in the sounds of the night, is also only available in black canvas, while the rear deck is finished in black leather.


In creating Black Badge, Rolls-Royce’s bespoke designers have sought to create true signifiers of this more assertive alter-ego for the marque. Dawn gets this same treatment.